Ejemplos de matar la innovación sacados del libro «De Cero a Uno – Cómo crear el futuro».



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Return of Steve Jobs. On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors. Jobsstepped in as the interim CEO to begin a critical restructuring of the company’s product line. He would eventually become CEO and served in that position until August 2011.






In an interview with Inc., Sculley says the root of the problem was simply Jobs being ahead of his time. In 1985, Jobs wanted to invest heavily in Apple’s desktop publishing product, Macintosh Office, despite the fact that technology hadn’t yet made the product marketable to consumers.

“It wasn’t his fault that the processors just weren’t fast enough to do laser printing and the kind of graphics applications that people wanted to do with desktop publishing,” Sculley says.

Gracias por leer el contenido de Ejemplos de matar la innovación sacados del libro «De Cero a Uno – Cómo crear el futuro».

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